To coincide with her 52nd birthday the beautiful Kylie Minogue has launched her own wine label.
This Vin de France Rosé from her new label, Kylie Minogue Wines, is debuting exclusively at UK supermarket chain, Tesco at £9 a bottle.
Just because Kylie is a pop star jumping on the designer super star wine maker, doesn’t mean that this wine should not be taken seriously: The wine is a blend of 80 percent Carignan and 20 percent Cabernet Sauvignon grapes sourced from the southern coast of France. The final product is billed as offering “delicate, alluring aromas of fresh summer berries and white blossom” before turning “refined and refreshing on the palate with a fruity, crisp finish.”
Of course, the question always becomes how involved was the celebrity with the production of their eponymous beverage. This rosé was created in partnership with Paul Schaafsma of Benchmark Drinks, who said he was impressed with Kylie’s choices during their tasting sessions. “She has a fantastic palate,” he said. “She knew exactly what she liked when we went through the wines and picked out some really smart rosés.”
Furthermore, the singer was ready to talk the talk herself. “I don’t like sugar in wines, which was one of the first takeaways for Benchmark during this process. I like complexity in wine but I don’t like wines that are too heavy,” she was quoted as saying. “But you don’t want them too light either—they’ve got to have a bit of body, and an unexpected note in the wine is often appealing.”
Minogue was also instrumental in choosing the bottle design—which seems to be a popular practice for celebrity wines these days; And this first Vin de France Rosé is just the beginning. Apparently, a Cotes de Provence rosé, a Cotes de Gascony Sauvignon Blanc, and a Pays d’Oc Merlot are all arriving this summer, while an even more upmarket Chardonnay from Australia’s Margaret River is also in the works. Whether we will find it in Mercadona or Supersol this summer is unlikely: but at 10€ a bottle will people buy it compared to great Spanish Rosés