I suppose it had to happen, with the rising cost of living, homes and catering businesses have noticed that the cheaper products such as chicken and pork sell more now than before despite the cost of chicken going up as well. One business to notice the shortage is, KFC. The company is understood to be experiencing yet another wave of chicken shortages.
A company memo sent to branches in the UK and seen by The Sun newspaper is understood to have warned of an “urgent warning of shortages” of chicken on the bone, beans, and Pepsi Max cans. In the UK, the restaurant chain has temporarily paused its WOW Tuesday deal, which offers nine pieces of chicken for £5.99.
A market report by catering butcher Birtwistles said the cost-of-living crisis is pushing up poultry demand as the lowest-priced meat protein. On top of lingering Covid-19 impacts, “one of the highest pressure avian flu seasons in history” and the Ukraine crisis affecting global feed supply, it said supply will be “tight”, with demand outstripping supply at times.
The fried chicken chain made history in 2018 when a transition between suppliers led to a shortage of chicken and gravy. Some stores were forced to operate on a limited menu while others had to close altogether, causing a 6.8% drop in sales.
Business however continues and has so far not hit the Spanish market, so if you love your KFC keep licking your fingers.