14th July  marked the opening of Marbella’s hotly anticipated new property, Hard Rock Hotel Marbella, after a full renovation. The adults-only property will offer unique experiences through its state-of-the-art facilities and services, while reflecting the immersive music environment for which Hard Rock Hotels are known. The new property, acquired in June 2021 by Stoneweg and Bain Capital Credit, the real estate investment firm, and managed by Palladium Hotel Group, has been designed by international designers Studio Gronda. It will be Palladium Hotel Group’s third Hard Rock Hotel operated and also the group’s third hotel located in the Costa Del Sol.

Jesús Sobrino, CEO of Palladium Hotel Group said, “We are delighted to announce the launch of Hard Rock Hotel Marbella in Puerto Banús, one of the most stunning parts of the Costa del Sol. Puerto Banús is a perfect destination for the Hard Rock Hotels brand and its magnificent offering. Its inimitable style, it’s gastronomic and leisure offering and its eagerness to impress guests will make this hotel a reference point for the area. We are convinced that Hard Rock Hotel Marbella is going to become a really key destination for visitors and residents in a very short time.”

The hotel is located in Nueva Andalucia on a site that has had many management operators, the last being H10 Minutes from Puerto Banus it is ideally located for visitors to our town. The hotel has aa total of 383 rooms, including 64 suites. Showcasing contemporary interior designs seamlessly blending Hard Rock’s signature musically infused aesthetic with local cultural references from Picasso to Flamenco. Guests can look forward to unique experiences at the Hard Rock Hotel Marbella, with impressive culinary options, an incredible VIP rooftop infinity pool and bar, swimming pool surrounded by a lush and oasis-like garden, musical events and, of course, a curated collection of music Memorabilia featuring Spanish musical icons, as well as international music legends:. Notable pieces including an acoustic guitar from the legendary Elvis Presley, a satin purple jacket worn by Prince and sequined dresses worn by Lady Gaga. 

‘We are proud to build on our success with numerous recent openings in Europe,” said Graham Kiy, Area Vice President of Hotel Operations EMEA at Hard Rock International. “Hard Rock’s partnership with Palladium Hotel Group has been a great success in Ibiza and Tenerife we are thrilled to expand to Marbella where we will integrate into the brand into the fabric of this much loved and vibrant destination”