Prêt A Manger has succumbed to pressure from the government and the media with regard to food labelling. In a fairly swift reaction following the death of young Natasha Ednan-Laperouse who had an allergic reaction after eating a Prêt sandwich from Heathrow Airport they will list all ingredients, including allergens, on its freshly made products
The presence of the sesame was not highlighted on the packaging or on the fridge of the Heathrow Airport outlet in 2016, an inquest into her death heard last month. The coroner found that Natasha had been “reassured” by the lack of specific allergen information on the packaging.
The announcement comes after Prime Minister Theresa May called for a review of food labelling laws on Tuesday.
Clive Schlee, chief executive of Prêt A Manger, commented: “I said we would learn from this tragedy and ensure meaningful changes happen.
“I hope these measures set us on course to drive change in the industry so people with allergies are as protected and informed as possible. Nothing is more important to Prêt right now.”
But I (not Mr Schlee)still maintain that the first responsibility is on the client to ask and inform the retailer to ensure their own safety.